| Job Description : |
EDUCATION / EXPERIENCE
Must be at least 18 years of age.
Bachelors Degree in a business discipline with a Major in Marketing, Business, Advertising, Hospitality or related field is a plus.
Must possess at least 5-10 years of marketing related experience in gaming, hospitality services or closely related industry with no less than two years of Player Development Management experience in a leadership role.
Strong finance acumen and marketing exposure, in casino industry is necessary to be successful in this role with demonstrated fiscal responsibility and budgeting experience.
Applied detailed knowledge of casino table games and slots necessary.
Must have experience coordinating the work of a team toward common goals and objectives.
Demonstrated ability to achieve and exceed goals/quotas with a verifiable reputation as a team player whose personal hallmarks are honesty and integrity.
SUMMARY
The Player Development Manager will be responsible to maintain and expand a portfolio of preferred casino guests by encouraging trip frequency and networking. The Player Development Manager will plan, implement and maintain an on-going schedule of promotions for our preferred casino guests that allows all profit centers to benefit from such generated support through business growth potential. The Player Development Manager will also use the casino database to track player history and habits and utilize the data to meet departmental goals.
ESSENTIAL JOB FUNCTIONS
Plans and implements player acquisition to grow player database.
Regularly reviews and reassigns coded players to hosts based on the highest player potential.
Monitor hosts pace towards development of newly coded players.
Develops and oversees the hosts on how to improve their skills, grow their players and meet intended goals while providing exemplary service.
Responsible for delivering required sales targets and working effectively as a collaborative team player.
Work with direct mail department on an ongoing basis to insure the identified players are receiving the proper offers.
Provides analysis department information on coded player format with host assigned players.
Maintain confidentiality of player development.
Resolve player issues that have escalated to management level.
Maintain regular and consistent communication with all direct reports.
Prepare quarterly reports on assigned coded player activity and potentials as required by Marketing Director and property GM’s.
Coordinates complimentary, special services and hospitality for identified guests.
Ensures department proformas are completed prior to event execution for analysis and approval process consideration, as well as, proforma information following event.
Seek management / regulatory approval prior to all drawing events.
Implements and oversee host events (i.e. drawing events, themes, tastings and off property events).
Effectively communicates with all departments and team members regarding host events.
Properly oversee Player Development budget.
Interacts with the Table Game and Slot Operations supervisory staff to identify and address areas of opportunity or concern.
Follows all departmental policies and procedures.
Will protect company assets.
Maintain compliance with policies and procedures.
Responsible for the overall integrity of daily operations, offers and customer database information.
Some travel may be required for the needs of the business or for further training regarding the department or the business.
Willingness to cross-train and provide support in related areas of operations.
Other job duties as assigned by management
OTHER NECESSARY SKILLS AND ABILITIES
Must understand and be able to apply basic marketing concepts, e.g., targeting, positioning, marketing objectives, player database, hotel property management systems. Ability to assist with the development of specific marketing activities in support of an overall marketing plan with attention to detail and a keen eye for bottom-line results. Must be able to coordinate the works of various marketing elements including sales, advertising, guest relations and entertainment. Must be able to provide constructive criticism of proposed marketing activities, e.g., advertisements, events, with regards to targeting and positioning. Possess the necessary analytical and computer skills to secure, request and integrate various information to assess markets and the effectiveness of marketing activities. Must have the ability to effectively communicate the results of these analyses in written reports. Proven ability to handle multiple, complex projects simultaneously. Must be able to complete tasks and projects in a timely manner by prioritizing obligations and time. Must have excellent customer service and communication skills both verbal and written. Must be a team player with a positive attitude. Must be highly organized and able to handle multiple tasks at one time. Must possess the ability to work with various personalities while maintaining impartiality. Must be outgoing, emotionally balanced (sense of humor and prospective), self-confident and able to make cold calls and prospect for new business. Must possess excellent presentation skills and strong negotiation skills. A true passion for customer service, both internally and externally. Must be willing to work evenings, weekends and Holidays as necessary.
DRIVING REQUIREMENTS
Must possess a valid, Michigan driver’s license and be insurable by the Tribe’s insurance.
SUPERVISORY RESPONSIBILITIES
Supervises player hosts to ensure they are actively cultivating relationships with premium-valued guests and identifying guests of opportunity.
Task delegation to achieve maximum results.
Reinforcement of all policies and procedures.
Monitor department expenditures and inventory.
Maintain in-depth knowledge of all departmental operations.
Monitor, take part or perform interviews.
Staff Performance Evaluations, attendance, scheduling, employee file maintenance.
Employee disciplinary actions and corrections including terminations.
Coordinate with department staff for daily operations.
Work with management and other departments in matters concerning Players Development.
EQUIPMENT TO BE USED
Desktop computer, spread sheet programs, database software, laptop computer, multi-line phone system, copier, fax machine, printer, cell phone, pager, and other general office equipment.
TYPICAL PHYSICAL DEMANDS
May be required to lift up to 25lbs. and be able to stand and/or walk for extended periods of time. May also be required to reach, bend, stretch, kneel, crawl, lift and carry on occasion.
TYPICAL MENTAL DEMANDS
Must be able to coordinate and focus the activities of a diverse team working simultaneously on different marketing activities. Must be comfortable providing constructive evaluation and criticism.
Must be able to effectively handle stressful and compromising situations while remaining focused and professional. Must be able to deal with difficult people without losing perspective. Must be able to work productively under strict time restraints with variable deadlines.
WORKING CONDITIONS
Must be able and willing to work in a crowded, loud smoking environment on occasion as well as be able to handle being under constant surveillance. Must always present self well groomed and professional. Must be willing to work a flexible schedule to include evenings, weekends, and holidays. Must practice all safety policies, procedures and standards as set by OSHA.
COMMENTS
Native American Preference will apply. Must be able to pass a background investigation and a drug and alcohol urinalysis as a condition of employment. Must be able to work flexible hours and to take on additional responsibilities when asked. Must adhere to company policies regarding strict confidentiality.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed, as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the right to add or to change the duties of the position at any time. Any qualifications to be considered as equivalents in lieu of stated minimums require prior approval of the Director of Human Resources. |