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| Job Category : | Entertainment Industry |
| Company Name: | Blue Yonder |
| Position Name: | Senior Director, Global Events |
| Location : | Dallas, TX |
| Job Description : | Blue Yonder Title: Senior Marketing Director, Global Events Location: Dallas, TX or Scottsdale, AZ Overview: Blue Yonder is a Leading AI-driven Global Supply Chain Software Company and one of Glassdoor’s “Best Places to Work” Selected as a “Hot Company to Watch in 2022” by Nucleus Research Scope: Blue Yonder is seeking a dynamic, forward-thinking professional to lead the company’s global events strategy and execution. This includes global digital and in-person events, trade shows, regional or micro-events, customer user conferences, executive forums, sales club, sales kick-offs, and more. This leader will drive the on-going advancement of the people, processes, tools and suppliers to support and deliver events, as well as work with Blue Yonder leaders to translate strategic initiatives into live in-person and digital events to achieve stated objectives. What you’ll do : Drive vision, agenda, strategy and execution for Blue Yonder’s global events. Evolve the events function through operational, strategic and enablement work streams. Collaborate with sales, demand generation, product and executive teams to build and execute events across the customer journey that drive pipeline, grow the brand and deliver a world-class attendee experience. Oversee all event logistics (including but not limited to) virtual platform, travel, housing, venue/vendor selection, production, transportation, shipping, speaker recruitment & management, promotions, materials preparation, registration, AV, meeting coordination, contract management, staffing, etc. Develop events budgets and project plans, compile and reconcile event revenue and expenses, adhering to company processes and policies. Ensure revenue/expenses are properly forecasted each month and budget is upheld for each event. Oversee vendor MSAs, RFPs and negotiations. Apply creativity in event planning, promotions and execution to deliver memorable, value-driven events. Lead teams comprised of events professionals, third-party vendors and cross-functional associates to deliver one seamless event experience through cohesive messaging, efficient content delivery and dynamic visual execution. Partner with marketing operations and demand generation teams to manage event data, analysis and reporting including but not exclusive to event ROI, pipeline progression/acceleration, customer experience, registration trends, post-event surveys, etc. Vendor research, evaluation, selection and management for virtual event platform, physical event meeting space, lodging, food , entertainment, giveaways, third-party service providers and more. Work with alliance partner teams to develop sponsorship packages and value-added opportunities for Blue Yonder’s partner ecosystem. Remain cool under pressure, agile while juggling multiple projects simultaneously and deliver world-class customer service. Communicate clearly and with confidence. Understand and embrace industry best practices, regulations and company policies and procedures What we are looking for: Company-wide cross-functional collaboration, both within and outside of marketing Building relationships with key stakeholders and functional leaders to gain consensus and move projects forward Effective communication – both written and verbal – at all levels of the organization Creative, strategic thinking and the ability focus on both the big picture and the smallest of details Delivering memorable, customer experiences that deliver and delight Communicating event objectives, goals and results to key stakeholders across the organization Bringing a creative, action-focused approach to problem-solving Working with a high degree of autonomy and able to self-motivate in ambiguous circumstances Staying calm and focused in the “eye of the storm” Collaborating with virtual teams Growing and developing event team talent Having fun! Our Values If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values |
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