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|Job Category :||Entertainment Industry|
|Position Name:||Creative Director, Retail|
|Location :||New York, NY 10012|
|Job Description :||Comcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Responsible and accountable for the user experience, working closely with various business verticals to ensure both business vision and customer expectations are met. Evolves the vision; directs the design and voice; owns the experience of various Comcast products and services across multiple platforms. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget.
Who We Are:
Founded in 2020, 3 months before the global pandemic, and scaled to 110 folks virtually, Good Kid is leading the advertising & communications practice for one of the world’s most trusted brands, according to Kantar.
Primarily based in a SoHo loft, we are an in-house Agency perfectly embedded within the ever-expanding Comcast NBCUniversal microverse. We are committed to deliver best-in-class 360 advertising, creative content & experiences for Xfinity and to its consumers. We are a motley crew of good kids.
Good Kid is seeking opinionated, open-minded, original & authentic individuals to join our in-house creative agency in an unrivaled opportunity to transition, architect & own the Xfinity Retail practice. As the Creative Director, Retail at Good Kid, you’ll oversee & craft designs for all retail creative communications. Overseeing a team of art directors & designers, you set the tone for communications for all fixtures, displays, product launches, across all Xfinity retail channels.
Most Days You:
Play a creative leadership role within the In House Agency
Develop retail visual creative solutions.
Create impactful visual elements for our retail fleet.
Quickly iterate new visual concepts/formats, in multiple visual options.
Collaborate with Design & Studio to artfully build creative solutions to address specific project objectives.
Contribute in developing initial creative strategies to address core marketing and business objectives across the retail channels.
Participate in the ideation process leveraging research, analytics, and brand insights.
Produce work that adheres to brand standards, but also able to explore new interpretations of the brand and develops out-of-the-box approaches to grow the retail experience.
Translate business requirements into clear visual design direction in a physical environment.
Actively and consistently support all efforts to simplify and enhance the customer experience. You Bring:
Excellent knowledge of design techniques, practices and technologies
Retail visual graphics experience.
Understanding of how to develop concepts that meet design and business needs.
8-10+ years of art direction and management experience in fast-paced environment.
Experience with creative across a variety of disciplines (Retail, Experiential, Branded Content, Print, TV, Digital, Social).
Willingness to provide portfolio.
The Ideal Match:
Bachelor of Arts degree in Graphic Design, Art, Design, or related field.
Portfolio with demonstrated creative conceptualization skills.
External graphic design studio experience.
Track record of concepting scalable programs for a national communications retailer with varying customer touch points.
Strong presentation skills.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team – make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what’s right for each other, our customers, investors and our communities.
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Relevant Work Experience
10 Years +
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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